What we need is an indirect method of gaining access to EVERY business that provides products to the general public in every country by ZONE in every city. This system, VMS Concierge Services, gives MC2 Community Business Systems that level of access. Plus, it delivers the products from the soon to be open Virtual Mega SuperMall to the customers for a fee. Stage I is to have the Business Listed in the OurWorldPages Business Directory so that they can be located by category. This allows the Business to be Advertised by location in the directory and to be Marketed and promoted by The Business & Education Digest. Membership in the Business & Education Digest is $36.00 per year and will receive a tremendous amount of "Click Through" Traffic because Membership here will be a prerequisite to having your Student Loans Paid off in full. (The Business & Education Digest will pay $1,000,000 per month towards the payment of Student Loans.) Membership in the Business & Education Digest is also required to participate in the VMS Concierge Services product delivery system. The proceeds from the Business & Education Digest Memberships' will be used towards the Student Loan payments. 705,894 Paying Members Required to start program. Are you aware of the fact that "Door-Dash" delivery service has a market value of $30 Billion Dollars. VMS Concierge Services is designed to compete with ALL Delivery Services by "Geographical Zones" on Day One, with Zone One being the Barrett Parkway and Cobb Parkway. Within two (2) years, we will be able to out-compete All Delivery Service providers with our UNIQUE approach to the business. We can even use their people to compete with them and help us grow. I will need one month to get the licenses that are needed and to complete the system integration and load the products in the system. We will offer Health Insurance initially, with more Benefits to come. THE PROCESS: Locate the Venue or Store that you want to purchase from in The OurWorldPages Business Directory. This will take you over to The Virtual Mega Super#Mall shopping venue. Locate, Shop & Pay for your desired Products and/or Services. Have your Products and/or Services Delivered by The VMS Concierge Services. Have your Products, Services and Shopping venue Marketed and Promoted in The Business & Education Digest. Work Zones Available. See Process Below. * VMS Franchise Information * ACTION # 1 Search For The Shopping Venue To Purchase Your Products and/or Services with the OurWorldPages Business Directory. Showcase Your Business In The OurWorldPages Business Directory (OBD) The Directory that helps you determine the region of the Country that will be the recipient of your hard earned dollars. The OBD is a major component within the MC Square Community Business Systems Business Model. It can operate both independently or as a part of the WSBO Integrated System. Let us help you turn your town or city into a "Mini-Amazonian Styled Community" with "Local" product delivery solutions designed to help you reach new customers and grow your local business community, just as it should. Get Started Already in OBD? Log In * VMS Franchise Information * ACTION # 2 Locate, Purchase And Make Payment For Your Products and/or Services with The Virtual Mega SuperMall. Present your Products and Services in the Virtual Mega SuperMall (VMS) The Virtual Mega SuperMall showcases the Products and/or Services for you, the potential clients to evaluate, purchase, and securely make payment for Services. The VMS is a major component within the MC Square Community Business Systems Business Model. It can operate both independently or as a part of the WSBO Integrated System. Let us help you turn your town or city into a "Mini-UPS Styled Community" with "Local" product delivery solutions designed to help you reach new customers and grow your local business community, just as it should. Get Started Already in VMS? Log In ACTION # 3 Have your Products Delivered by VMS Concierge Services. Have Your Products Delivered By The VMS Concierge Services (VMS-CS) professionals and have them be identified Online or in the Upcoming VMS Mobile app. Select products and services will be Marketed in the local online Business and Education Digest. The VMS Concierge Services offers pickup and delivery solutions to help you reach new customers and increase your product and services sales, helping the entire community to grow. Let us help you convert your town or city into a "Mini-UPS Styled Community" with "Local" product delivery solutions designed to create "New Jobs" while helping you to reach new customers and grow your local business community, just as it should. Get Started Already on VMS-CS? Log In Action # 4 Companies can choose their means of product delivery via the VMS Concierge Product Delivery Services. Silver Let customers order from you on VMS and add marketing programs when you need them. Your Cost 15% Delivery Commission Credit card processing included 10% Pickup Commission Key Benefits Reliable and fast delivery with VMS Concierge Services. Accept at least 60 orders per month to pay 5% commissions** Get Started Gold Increase sales and reach our most loyal and frequent customers. * Membership in The Business & Education Digest Marketing System REQUIRED for these rates. Your Cost 20% Delivery Commission Credit card processing included 8% Pickup Commission Key Benefits Reliable and fast delivery with VMS Concierge Services. Accept at least 30 orders per month to pay 5% commissions** Get Started Platinum - BEST! Maximize sales with the biggest delivery area, VMS Marketing, plus. * Membership in The Business & Education Digest Marketing System REQUIRED for these rates. Your Cost 25 % Delivery Commission Credit card processing included 5 % Pickup Commission Key Benefits Reliable and fast delivery with VMS Concierge Services. Accept at least 0 orders per month and pay 5% commissions** Get Started Self-Delivery Use your own drivers to deliver VMS orders at a reduced commission — while still getting access to VMS Contract Delivery Professionals when you need them. Key Benefits Your Cost for Self-Delivery using OUR Ordering System. 5% Commission for delivery orders 5% Commission for pickup orders. Must be a member of The Business & Education Digest for these rates. Get Started *New Partnership Plans are available for businesses with 75 or fewer locations in the U.S. 5% Pickup is available to all partners in the U.S. who comply with the VMS Merchant Terms of Service, The VMS Pickup menu prices may not match in-store prices. **VMS Premier Growth Guarantee: Accept at least 20 orders per month or VMS will refund your commission costs for that month. Partners are eligible for this rebate only if (1) they cancel fewer than 5 orders that month and (2) maintain "open hours” on VMS for 90% of the Store Hours that they have set in the Merchant Portal. * VMS Franchise Information * Reference # 1: The Business & Education Digest Advertise Your Company In The Business & Education Digest (BED) and let us promote your Business and Products across our Very Wide Platform that, very soon, will have traffic like you have never seen before. The BED will direct you to your specific communities companies products and services. The BED is another major component within the MC Square Community Business Systems Business Model. It can operate both independently or as a part of the WSBO Integrated System. Let us help you turn your town or city into a "Mini-Amazon Styled Community" with "Local" delivery solutions designed to help you reach new customers and grow your local business community, just as it should. Get Started Already in BED? Log In * VMS Franchise Information * Reference # 2: Education System Rate Schedule Phase II 1. School Districts 3. Teams 5. Extra-Curricular Organizations 1. $99.99 per month 3 $99.99 per month 5. $99.99 per month - 2. $199.99 per month 4. $199.99 per month 6. $36.00 per year subscription Advertisers & Sponsors - Cost Per $699.00 per month - Includes VMS Membership $15.00 per month Event Marketing Listing Cost Per $15.00 per month National or Presidential - $40,000 per month Local - Mayor or Local Representatives - $8,000 per month Statewide - Senator or Congressman - $24,000 per month Free To All Supplier And Merchant Members Free To All Supplier And Merchant Members The Business & Education Digest is Very Happy to assist you in reaching our target audience with your Message. How Does Our Community Based VMS Concierge Services Product Shopping and Delivery System Work? 1 Customers Browse Your Town Or City For the desired Product Or Service In a Store Customers can order and pay online or through the VMS App. 2 VMS Will Manage Incoming Orders In Your Community Confirm orders on your tablet or point of sale integration. 3 VMS Concierge Services Will Handle The Rest Mark an order ready and a Delivery Professional or the customer will pick up the local order, completing another sale. * VMS Franchise Information *

HBCU Listing There are 107 colleges in the United States that are identified by the US Department of Education as Historically Black Colleges and Universities (HBCUs). Of those 107, three are currently closed. Alphabetical Listing click school to view website Alabama A&M University Alabama State University Albany State University Alcorn State University Allen University American Baptist College Arkansas at Pine Bluff, University of Arkansas Baptist College Barber-Scotia College** Benedict College Bennett College Bethune-Cookman University Birmingham-Easonian Baptist Bible College* Bishop State Community College Bluefield State College Bowie State University Carver College* Central State University Charles Drew University of Medicine and Science* Cheyney University of Pennsylvania Claflin University Clark Atlanta University Clinton College Coahoma Community College Concordia College, Alabama (closed 2018) Coppin State University Delaware State University Denmark Technical College Dillard University District of Columbia, University of the Edward Waters College Elizabeth City State University Fayetteville State University Fisk University Florida A&M University Florida Memorial University Fort Valley State University Gadsden State Community College (Valley Street campus) Grambling State University Hampton University Harris-Stowe State University Hinds Community College at Utica Hood Theological* Howard University Huston-Tillotson University Interdenominational Theological Center J. F. Drake State Technical College Jackson State University Jarvis Christian College Johnson C. Smith University Johnson C Smith Theological Seminary* Kentucky State University Knoxville College** Lane College Langston University Lawson State Community College LeMoyne-Owen College Lewis College of Business (closed 2013) The Lincoln University Lincoln University Livingstone College Maryland Eastern Shore, University of Meharry Medical College Miles College Miles School of Law* Mississippi Valley State University Morehouse College Morehouse School of Medicine Morgan State University Morris Brown College** Morris College Norfolk State University North Carolina A&T State University North Carolina Central University Oakwood University Paine College Paul Quinn College Payne Theological* Philander Smith College Prairie View A&M University Rust College Saint Paul's College (closed 2013) Savannah State University Selma University Shaw University Shelton State Community College - C A Fredd Campus Shorter College Simmons College of Kentucky South Carolina State University Southern University at New Orleans Southern University at Shreveport Southern University and A&M College Southwestern Christian College Spelman College St. Augustine's University St. Philip's College Stillman College Talladega College Tennessee State University Texas College Texas Southern University Tougaloo College H. Council Trenholm State Community College Tuskegee University Virgin Islands, University of the Virginia State University Virginia Union University Virginia University of Lynchburg Voorhees College West Virginia State University Wilberforce University Wiley College Winston-Salem State University Xavier University of Louisiana *Not recognized by US Department of Education as an HBCU* ** Not currently accredited ** By State Alabama Alabama A&M University- Huntsville Alabama State University- Montgomery Concordia University-Alabama- Selma (closed 2018) Birmingham-Easonian Baptist Bible College- Birmingham* Gadsden State College- Gadsden J.F. Drake State Technical College- Huntsville Lawson State Community College- Birmingham Miles College- Fairfield Miles School of Law- Fairfield * Oakwood University- Huntsville Selma University- Selma Shelton State Community College- Tuscaloosa Stillman College- Tuscaloosa Talladega College- Talladega Tuskegee University- Tuskegee H. Council Trenholm State Community College- Montgomery Arkansas University of Arkansas at Pine Bluff- Pine Bluff Arkansas Baptist College- Little Rock Philander Smith College- Little Rock Shorter College- North Little Rock California Charles Drew University of Medicine & Science*- Los Angeles Delaware Delaware State University- Dover District of Columbia University of the District of Columbia Howard University Florida Bethune Cookman University- Daytona Beach Edward Waters College- Jacksonville Florida A&M University- Tallahassee Florida Memorial University- Miami Gardens Georgia Albany State University- Albany Carver College*- Atlanta Clark Atlanta University- Atlanta Fort Valley State University- Fort Valley Interdenominational Theological Center- Atlanta Johnson C Smith Theological Seminary*- Atlanta Morehouse College- Atlanta Morehouse School of Medicine- Atlanta Morris Brown College**- Atlanta Paine College- Augusta Savannah State University- Savannah Spelman College- Atlanta Kentucky Kentucky State University- Frankfort Simmons College of Kentucky- Louisville Louisiana Dillard University-New Orleans Grambling State University- Grambling Southern University and A&M College- Baton Rouge Southern University New Orleans- New Orleans Southern University-Shreveport- Shreveport Xavier University- New Orleans Maryland Bowie State University- Bowie Coppin State University- Baltimore University of Maryland- Eastern Shore- Princess Anne Morgan State University- Baltimore Michigan Lewis College of Business- Detroit (Closed 2013) Mississippi Alcorn State University- Lorman Coahoma Community College- Clarksdale Hinds County Community College- Utica Jackson State University- Jackson Mississippi Valley State University- Itta Bena Rust College- Holly Springs Tougaloo College- Tougaloo Missouri Harris-Stowe State University- St. Louis Lincoln University- Jefferson City North Carolina Barber-Scotia College**- Concord Bennett College- Greensboro Elizabeth City State University- Elizabeth City Fayetteville State University- Fayetteville Hood Theological Seminary*- Salisbury Johnson C. Smith University- Charlotte Livingstone College- Salisbury North Carolina Central University- Durham North Carolina A&T State University- Greensboro Shaw University- Raleigh St. Augustine's University- Raleigh Winston-Salem State University- Winston Salem Ohio Central State University- Wilberforce Payne Theological Seminary*- Wilberforce Wilberforce University- Wilberforce Oklahoma Langston University- Langston Pennsylvania Cheyney University- Cheyney The Lincoln University- Lincoln University South Carolina Allen University- Columbia Benedict College- Columbia Claflin University- Orangeburg Clinton College- Rock Hill Denmark Technical College- Denmark Morris College- Sumter South Carolina State University- Orangeburg Voorhees College- Denmark Tennessee American Baptist University- Nashville Fisk University- Nashville Knoxville College**- Knoxville Lane College- Jackson LeMoyne Owen College- Memphis Meharry Medical College Tennessee State University- Nashville Texas Huston-Tillotson University- Austin Jarvis Christian College- Hawkins Paul Quinn College- Dallas Prairie View A&M University- Prairie View Southwestern Christian College- Terrell St. Philip's College- San Antonio Texas College- Tyler Texas Southern University- Houston Wiley College- Marshall US Virgin Islands University of the Virgin Islands- St. Thomas & St. Croix Virginia Hampton University- Hampton Norfolk State University- Norfolk Saint Paul's College- Lawrenceville (closed 2013) Virginia State University- Petersburg Virginia Union University- Richmond Virginia University of Lynchburg- Lynchburg West Virginia Bluefield State College- Bluefield West Virginia State University- Institute

List Your Business In The OurWorldPages Business Directory (OBD) The Directory that helps you determine the region of the Country that will receive your dollars. The OBD is a major component within the MC Square Community Business Systems Business Model. It can operate both independently or as a part of the WSBO Integrated System. Let us help you turn your town or city into a "Mini-Amazon Styled Community" with "Local" delivery solutions designed to help you reach new customers and grow your local business community, just as it should. Get Started Already in OBD?Log In The VMS Concierge Services Partnership Plans Made To Work For You Basic Let customers order from you on VMS and add marketing programs when you need them. Your Cost 15% Delivery Commission Credit card processing included 6% Pickup Commission Key Benefits Reliable and fast delivery with VMS Access to high-value customers with VMS Plus A bigger delivery area to reach more customers Accept at least 20 orders per month or pay no commissions** Get Started Plus Increase sales and reach our most loyal and frequent customers with VMS Plus. Your Cost 25% Delivery Commission Credit card processing included 6% Pickup Commission Key Benefits Reliable and fast delivery with VMS Access to high-value customers with VMS Plus A bigger delivery area to reach more customers Accept at least 20 orders per month or pay no commissions** Get Started Premier Maximize sales with the biggest delivery area, VMS Plus, and more. Backed by our Growth Guarantee. Your Cost 30% Delivery Commission Credit card processing included 6% Pickup Commission Key Benefits Reliable and fast delivery with VMS Access to high-value customers with VMS Plus A bigger delivery area to reach more customers Accept at least 20 orders per month or pay no commissions** Get Started Self-Delivery Use your own drivers to deliver VMS orders at a reduced commission — while still getting access to VMS Contract Delivery Professionals when you need them. Key Benefits Delivery using your own drivers (or Delivery Professionals when you need them) Access to high-value customers with VMS Plus A bigger delivery area to reach more customers Your Cost 12% Commission for delivery orders 6% Commission for pickup orders Get Started *New Partnership Plans are available for businesses with 75 or fewer locations in the U.S. 6% Pickup is available to all partners in the U.S. who comply with the VMS Merchant Terms of Service, including having VMS Pickup menu prices match in-store prices. **VMS Premier Growth Guarantee: Accept at least 20 orders per month or VMS will refund your commission costs for that month. Partners are eligible for this rebate only if (1) they cancel fewer than 5 orders that month and (2) maintain "open hours” on VMS for 90% of the Store Hours that they have set in the Merchant Portal. Phase II 1. School Districts 3. Teams 5. Extra-Curricular Organizations 1. $99.99 per month 3 $99.99 per month 5. $99.99 per month - 2. $199.99 per month 4. $199.99 per month 6. $36.00 per year subscription $399.99 per month Product Listing Cost Per Free $15.00 per month Political Advertising Cost Per Month Statewide - Senator or Congressman - $24,000 per month National or Presidential - $40,000 per month Local - Mayor or Local Representatives - $8,000 per month Product Purchase Program The Business & Education Digest is Very Happy to assist you in reaching our target audience with your Message. How Does Our Community Based System Work? 1 Customers Browse Your Town Or City For Your Product Or Service In Your Store Customers can order and pay online or through the VMS App. 2 Manage Incoming Orders In Your Community Confirm orders on your tablet or point of sale integration. 3 We Will Handle The Rest Mark an order ready and a Delivery Professional or the customer will pick up the local order, completing another sale.

Questions & Answers Q1 Are we Network Marketing, Multi-level Marketing or Pyramid Scheme? A1 No. We have studied the above mentioned Business Models in depth, and avoided the things which made us appear as one. I don't want my grandmother in a pyramid scheme, and I feel very comfortable that if they join us, they can feel comfortable that they are not in one.Remember, this is a business for the people. As a result, we have no up line, no sponsors or unique products. We have none of the features that make us qualify as a Network Marketing, Multi-level Marketing or a Pyramid Company. What we are is a Cooperative Community that is concerned and looks out for its Members.The primary goal is to make available to all Individual Members a Work-Based Universal Baseline Income of $4,000 per month with a Business Enterprise for life. Q2 But, aren’t the monthly fees involved similar to what we see in Multi-level Marketing? A2 No. The fees for membership are used totally for the Capitalization and Funding of the Incorporated Businesses that you, and every Member receives upon joining the WorldSideUp System via WSBO. The Businesses may enter into Joint Ventures with companies which are inside of the community.We do business that do business with us, and we are unapologetic about it. During Phase 2, the Capitalization of the Businesses will come from Investments to you and your Business through WSBO. Q3 What happens if and when you decide to leave the Multi-level Marketing Business? A3 When you leave the Multi-level Marketing Business, and I have no doubt that you will leave, then all of the people that you introduced into the Business that are still in will suddenly become even more profitable to the company. Why, because you choose to leave, so your commissions now go where to the company and your up line. The Company gets Bigger and Stronger, and you get nothing in the long run. Q4 Where did this WorldSideUp System and the concept of a Cooperative Community come from? A4 The original concept came from our Ancestors in Africa. This System was modernized in such a way that no person is abandoned in their time of need. We have developed the only totally sustainable business model out there, and the sustainability is not based on a pyramid scheme, but a cooperative community concept enacted by Africans, whereby no one was left without. Q5 Why is WorldSideUp needed? A5 Whether it’s due to modernization, unemployment, automation and AI, or the downsizing of companies, WorldSideUp provides a modern day protection System from life’s changes. Summary Statement I HATE PYRAMID SCHEMES, as I have studied them closely and have to yet to find one that actually delivers on its promises, either short term or long term. My research has discovered that those companies are designed to take the potential good clients from you, and when you finally get out, and you will, they are left with your contacts and sales. Whether that was the intended consequences, I will leave that up to you. When Amway, Avon, Legal Services, Primerica and many others use the exact same model, it is a great idea. When Belk's uses the same capitalization blueprint as we do, nobody said it was a pyramid scheme. (They started their Business as a Consignment store and so do we.) If you study our system closely, you will discover that we offer all the advantages of those Business Models while offering NONE of the features which present disastrous results. The system is not intended to have any one unit capitalized more than another. The capitalization will come by way of all of the small companies that get Incorporated by CCLS in your state of residence, which is the Legal arm of the WorldSideUp System paying their dues.

Starting a successful business begins with a clear understanding of what you are getting involved with. Because we could not find ANYONE involved in network marketing to clearly define the difference between Network Marketing, Direct Marketing, Multilevel Marketing and Affiliate Marketing we decided to do it ourselves. So let’s define these terms for the sake of the home-business entrepreneur. The Role of Marketing Before we subdivide this subject, it’s important to understand the core nature of all marketing. Marketing at its most basic level is about being able to match a company’s product or service with the needs and wants of a target audience and do so in a way that ensures profitability. Marketing involves all the commercial functions that are required to transfer a product or service from the producer to the consumer. This includes advertising, packaging, public relations, and even the human element of customer interaction. Marketing is everything a company does to acquire customers and maintain a relationship with them. No matter what we call it, we can never forget that our job as a marketer is to get the attention of a target market so that we can sell something to that target audience that they want and need in a way that allows us to earn a profit on our efforts. Network Marketing As the term suggests, network marketing is simply marketing through a network of personal connections or relationships. The term Network Marketing was first made popular through the 1982 book Megatrends by John Nesbit. In it the author predicts that as our world becomes more high-tech, more consumers will rely on personal connections to make decisions. Essentially, the overload of marketing information requires each individual to filter more information from the world around them. This increases the importance of high -touch skills such as communication, listening, problem solving and public speaking. Mr. Nesbit predicted that businesses would increasingly rely on passing their marketing messages through their networks of personal connections and thus the term was born. It was quickly picked up by a number of key Amway distributors and spread like a wildfire among distributors for multilevel marketing companies. It’s important to point out that network marketing is employed by many different types of businesses - not just multilevel marketing. From Real Estate and Insurance agents to Health Clubs, many businesses use Network Marketing to gain new customers and clients. While it most often involves word of mouth, it’s different from pure word of mouth in that network marketing involves some form of recognition or incentive for the word of mouth promotion. Direct Marketing Direct Marketing is a method of selling a product or service directly to the end consumer usually by the producer or a marketing agent. The key difference between Direct Marketing and other marketing methods is that the direct marketer selects the individuals who will receive the promotion and is the direct recipient of the response. This response may be a purchase, and inquiry or a referral that can be traced back to the original marketing effort. Direct Marketing relies heavily on measurable and traceable methods of response frequently associated with mail order but can include any direct sales method including door to door, telemarketing, newspaper inserts, and Internet advertising. Direct Marketing relies heavily on the use of lists and customer databases. Multilevel Marketing Multilevel Marketing is a term that describes a structure of marketing and compensation that is designed to create a sales force by compensating promoters not only their personal sales but also on the sales of other promoters they introduced to the company. The foundational principle for Multilevel Marketing is the belief that a multilevel compensation structure is more efficient and effective than traditional sales structures. The basic premise is that a successful sales person is more apt to recruit and train other successful sales persons when they have a direct stake in that person’s success. In this way a multilevel structure provides a framework for top producers to create large sales organizations by replicating their activities through a network of promoters. A key component in the success of Multilevel organizations is in the creation of marketing tactics that are mass duplicable. This requires that the marketing methods employed are simple to learn and personal in nature to minimize competition in high-visibility channels often employed by Direct Marketers. For this reason most Multilevel Marketing companies employ some level of Network Marketing to market their product and services. Affiliate Marketing Affiliate Marketing is primarily an Internet based marketing practice in which a business rewards a marketer for sales(or other actions such as clicks, visitors, etc.) made through their marketing efforts. The affiliate is usually free to market a product or service any way they wish - within the confines of the terms of their agreement with their affiliate network or company - which often includes restrictions on the use of trademarks and competitive advertising. The main reason companies look to affiliates is to connect with a source of traffic within their target market that they would not otherwise have access to. An ideal affiliate already has an audience or a unique ability to reach a certain audience. They are seeking to monetize that audience by offering relevant products and services to them. This can make for an ideal business relationship. The Line of Demarcation Most marketers employ multiple strategies to reach their overall marketing goals. It’s important, however, to understand the overall role of marketing and how each of these subcategories fit in. For example, creating a landing page and a PPC ad campaign would be considered Direct Marketing while calling a prospect on the phone and building a personal relationship would fall under Network Marketing. This is important to realize because there are many so-called experts that confuse the two and cause a lot of people to apply the right effort in the wrong place or vice versa. In some cases entire programs are even deliberately mislabeled. The reality is that some good strategies when applied to the wrong business model become ticking bombs ready to destroy the very business they build. Here’s prime example... Multilevel Marketing companies tend to employ Network Marketing strategies to create sales organizations and move their products and services to consumers. Marketing through these personal connections is very duplicable once an effective way of connecting with the target audience has been discovered. Many times as businesses grow marketers will venture outside of their warm market and start to advertise. There’s nothing wrong with this Direct Marketing strategy. However, it can quickly get out of hand when the same or very similar offers are advertised in the same places. It doesn’t take long to this system to collapse - because Direct Marketing strategies are less duplicable than Network Marketing strategies. There are literally millions of Network Marketers that are wondering why they are not getting responses to their ads, social media efforts or other promotion. 9 times out of 10 it boils down to competition. In the face of competition the Direct Marketer must continually differentiate themselves from everyone else. In a Multilevel Marketing company, this is easier said than done since everyone in that same company is marketing the same product or services. The solution is to know when Direct Marketing makes sense and when Network Marketing strategies are more productive. Network Marketing by it’s very nature bypasses much of the competition because it focuses on personal connection rather than getting the attention of the prospect against a backdrop of advertising noise.